We don’t like ROI

Updated: May 4, 2020

We don’t like ROI (return on investment) because our solution to you might not have a positive business impact but it can have a negative business impact. What if people hate the solution?

You give us the symptoms, i.e. you need a new logo because your old logo is ugly. Others will do what you ask them to do. We don’t. We figure out the cause for the symptom, i.e. we diagnose instead of advising. Then we provide a solution which surfaces deeper meaning to your business. We will give you a new logo and create NEW business value.

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