Early on into establishing our business, it’s become clear that the glue that keeps everything from crumbling apart is a solid belief system. What do you mean ‘belief system’? Well what do you believe in? What are your core values and beliefs from which you live your life and business? Yes, your business should have the same belief system, it’s who you are and how you approach work, people, problems, make decisions, it’s your compass that guides you. It should be clear right in the beginning, give it the time and attention it deserves because when you hit a wall, when you have difficult decisions to make, when you aren’t sure how to handle unexpected challenges, it’s your belief system that reminds you what you are all about. Without that, authenticity is lost and the magnet that draws people to you will lose its power.