In business we seldom work alone. We have suppliers, service providers, partners, customers and so on. All these people we are connected with in some way. So how do you choose who you do business with? Yes, it’s a choice.
What’s your decision making based on? Price? Quality? Experience? Referral? Brand recognition? Size? Status? Many of these factors are part of the equation and should be considered but there is one criteria that stands out to us: What is their belief system? What do they stand for, what do they believe in, what mindset and set of values governs how they approach their business? If it mirrors yours, you have the foundation of a great relationship. Simple.