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Build a good name

Create a website.  22 Years ago we staked our own little Internet claim and bought the domain dna.co.za. We didn't know how to code for the Internet (at the time we did have solid experience in application development for PC's and mainframes).  But we did it any how, we built our very first website.  It was all black, text was difficult to read and we didn't really know what to write!  The next version was, well, different.  the new DNA website was used as "an excellent design" example at a top European Design Academy.  The take away? Get yourself out there so that people find you.  Make yourself findable.  It doesn't have to be because of a good design.  It is about what you share.  What you can teach others.  


Online you can become the person you want to be.  Fill your website with your work and your ideas and the stuff you car about.  Over the years, you will be tempted to abandon it for the newest, shiniest social network. Don’t give in. Don’t let it fall into neglect.  Think about it in the long term.  Stick with it, maintain it, and let it change with you over time.


When she was young and starting out, Patti Smith got this advice from William Burroughs: “Build a good name. Keep your name clean. Don’t make compromises. Don’t worry about making a bunch of money or being successful. Be concerned with doing good work . . . and if you can build a good name, eventually that name will be its own currency.”


The beauty of owning your own turf is that you can do whatever you want with it. Your domain name is your domain. You don’t have to make compromises.


Whether people show up or they don’t, you’re out there, doing your thing, ready whenever they are.

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