DNA was trying to re-invent a system that has been working for a very long time. It was a nice theory just not working out. How long did they think they were going to last? They've proven themselves right out of an existence.
"Really what it's threatening is their livelihood, their jobs. It's threatening the way they do things..... and every time that happens, whether it's the government, a way of doing business, whatever, the people who are holding the reins - they have their hands on the switch - they go batshit crazy." - John Henry.
What they did defied everything we knew about business. They won with that team, they changed the game of business. Forever.