“One genuine relationship is worth a fistful of business cards.”

You know what? We’ve been there too! We’ve been stuck. Business stuck. That is why DNA exists. We realised almost everybody faces the same business challenges. 

We weren’t always business hackers. We come from the management consulting fraternity of helping corporate companies grow and be better. We got sucked into using traditional ways to grow their business. We got stuck in the corporate rat race and became aware of how un-human business had become.  Over engineered business methodologies, corporate politics, operational red tape, hierarchical and ego driven decision making… it nearly broke us! 

We decided we needed to be part of the change we weren’t seeing.  We discovered that we weren’t alone in our dissatisfaction with the status quo of the working world.  We used that initial motivation and inspiration, that original spark to try something new. 

People don't start a business and run businesses like they used to.

That is why DNA exists.

We have a different method to others of how we do things.  A way that everyone else scrummed away from for some or other reason.

We ask people their names.  We ask people how they started their businesses.  We ask people WHY they started their businesses.  We ask them to tell us even more.  We ask them to tell us their stories.


Before we knew it we met with a number of people who shared our beliefs, and we built a whole business community around it.



We want to inspire!

Help others to earn an extra income
Help others to be free from making money for their bosses
Help others break away from corporate stress
Help others work hours they want to work
Help others to spend more time with their loved ones
Help others to have more time to do the things they want to do
Help others to be self-sustainable
Help others to be less busy
Help others to have purpose
Help others to live a simplistic, minimalist life focusing on the essential things
Help others to escape from the noise
Help others to have a choice
Help others to share their opinion
Help others to take control of their lives


Most people don’t know why they’re doing what they’re doing. They go with the flow without making their own path. They spend so much time in pursuit of something that someone convinced them they should want without realising it won’t make them happy. Follow your big dreams. Know what makes you happy and what’s worth doing. Here’s how we got there from day 1.

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